Privacy Policy

1. Information We Collect

We collect the following categories of personal information:

A. Information You Provide to Us

• Name
• Email address
• Phone number (including mobile number)
• Property address
• Brokerage/Company name (for realtor partners)
• Project details (flooring, painting, financing preferences)
• Payment and financing information
• Communications you send to us

B. Information Collected Automatically

• IP address
• Browser type and device information
• Website usage data
• Cookies and tracking technologies
• Pages visited and interaction data

C. Information from Third Parties

• Realtor referrals
• Financing partners (e.g., pay-at-closing or consumer financing providers)
• Marketing and analytics providers
• Vendor and installation partners

2. How We Use Personal Information

We use personal information to:

• Schedule consultations and appointments
• Provide flooring and painting estimates
• Coordinate installation services
• Process payments and financing applications
• Communicate project updates
• Provide customer support
• Improve our services and website
• Conduct marketing and advertising
• Send SMS messages related to appointments and service updates
• Comply with legal obligations

We may also use aggregated or anonymized data for analytics and business optimization.

3. Who We Share Personal Information With

We may share personal information with:

A. Service Providers

We share data with third-party service providers that help us operate our business, including:

• Installation partners (flooring and painting vendors)
• Payment processors
• Financing companies
• CRM and customer management platforms
• SMS and communication platforms
• Marketing and advertising platforms
• Website hosting providers
• Analytics providers

These providers are contractually obligated to use personal information only to perform services for us.

B. Business Transfers

If HomeDirect is involved in a merger, acquisition, asset sale, or restructuring, personal information may be transferred as part of that transaction.

C. Legal Requirements

We may disclose personal information if required to do so by law or in response to valid legal requests.

4. SMS Communications & Consent

By directly providing your phone number through our website forms, our booking and scheduling tools, or by texting our business number, you consent to receive SMS messages from HomeDirect Flooring & Painting at the number you provided, including messages sent using automated technology. These messages relate to:

• Appointment confirmations
• Appointment reminders
• Project updates and installation scheduling
• On-site coordination
• Customer service communications

Consent is not a condition of any purchase or service. Message and data rates may apply. Message frequency varies.

You may opt out at any time by replying STOP.

SMS consent and phone numbers collected for SMS purposes are not sold, rented, or shared with third parties or affiliates for their own marketing purposes.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Improve website functionality
• Analyze site traffic
• Deliver targeted advertisements

You may disable cookies through your browser settings, though certain features may not function properly.

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no system can guarantee absolute security.

7. Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Access personal information we hold about you
• Request correction of inaccurate data
• Request deletion of personal information
• Opt out of marketing communications

To exercise your rights, contact us at:

8. Data Retention

We retain personal information as long as necessary to:

• Fulfill project and contractual obligations
• Comply with legal requirements
• Resolve disputes
• Enforce agreements

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.